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Different countries have different dressing styles, but India is
exceptional. Although the history of clothing in India dates back to ancient times,
fashion is a relatively new industry in India, as every fifty kilometers, one
finds a different language, food, culture, art, and fashion that are noticeably
different in their unique heritage, history, geography, and climate. Diverse
ethnic Indian traditional clothing with
regional disparity is spread wide and across India, be it the sari, shalwar kameez, ghagra choli, lehengas, etc.,
but it’s the shalwar kameez that remained popular until the early decades of
independent India.
Indian women always had a different style of dressing; however,
there were several tasks that would otherwise be extremely difficult to be done
wearing a saree, a lehenga, or even a ghagra choli, but in a shalwar kameez it
was a breeze. Thus, the young Indian ladies considerably preferred the shalwar kameez over other Indian dresses. Other than comfort,
its ease of wearing and its maintenance also stole the show for the shalwar
kameez.
A shalwar suit is available in a variety of elegant styles,
sizes, and shapes, and one can select from a variety of options based on their
needs and preferences. To make it simpler, a shalwar can easily be clubbed with
a ready-made kurta or kurti with ready-made shalwars or a custom-made shalwar.
As a result, the shalwar kameez undoubtedly became an all-around winner for all
Indian women.
Shalwar Kameez and the Sari being the national dresses of Pakistan for
women, in 1982, all officials working in the Pakistani secretariat were
compulsorily required to wear their national dress. Since, each province of
Pakistan has its own variant of the salwar kameez based on regional culture,
weather conditions, and way of life (for example, Sindhi shalwar kameez,
Punjabi shalwar kameez, Pashtun shalwar kameez, and Balochi shalwar kameez),
and because of the ease of wearing a shalwar kameez, the wearability and
popularity of the shalwar kameez increased many folds in Pakistan.
Therefore, the shalwar kameez in Pakistan underwent a huge
transformation in terms of the
different styles, the colours, and the designs that were
decorated with diverse styles and designs of intricate embroidery. The kameez could now be of varying sleeve length, shirt
length, and necklines, and the drawers could now be in different cuts such as
the straight-cut shalwar, patiala salwar, churidar,
cigarette pajama, tulip trouser, samosa pajama, or just a simple trouser.
Leave alone the shalwar kameez; even the dupatta is treated like an important accessory in current urban fashion
in Pakistan. Apart from the religious sentiments that were once associated with
it, the dupatta has now become a decorative accessory and something to flaunt.
A dupatta, which is typically worn wrapped around the neck or
hanging down the shoulder, is commonly worn by women in weddings and other
social gatherings for personal preference and fashion. On such occasions, it is
the dupatta made with different embroidery designs by Kamdani, Gota, et al. that steals the show for the Pakistani women.
Even the Pakistani bridal dresses, known as nikah, walima,
or shadi dresses, are an extension of the basic shalwar kameez. A usual Shadi
dress is divided into three pieces, namely, a lehenga or gharara, forming the
bottom part of the dress; the kurti or kurta, the upper part; and a dupatta in
vibrant colours such as red, golden, or pink; purple; etc., making the bride
look stunning and dazzling.
The shifting environment of the fashion industry has been
favourable to Pakistani fashion. Since the country's inception, Pakistan's
fashion has evolved through many periods to create its distinct personality.
Currently, Pakistani fashion combines graceful traditional and chic modern
clothing, and it has come to represent Pakistan's culture. Despite all current
fashions, regional and traditional clothing has come to represent native
tradition with its own significance. This local style is not stagnant; rather,
it is developing toward more contemporary, rich, crisp and stylish forms.
The Pakistani fashion industry is introducing traditional
Pakistani clothing all over the world as its cultural ambassadors, which is
motivating Pakistani design language in the global fashion industry and vice
versa. With the largest role played in its promotion by the Pakistani media,
Pakistani serials, and Pakistan's film industry, and by their use of the
internet, Pakistani suits have become a sought-after product in India as well.
Pakistani serials seen in India have played a significant role
in the widespread demand for Pakistani suits in India. Since, shalwar kameez
has always been widely popular in India, the leading ladies in these Pakistani
serials wore the new design language of the shalwar kameez, i.e., new designs,
cuts, styles, fabrics, colors, and intricate embroidery created by the
Pakistani designers, which were quite noticeable and appreciated by the Indian
audience, making it fairly easy for Pakistani suits to attract the attention of
Indian women not only in India but globally.
Some of
the well-known Pakistani fashion designers who are followed by Indian women are
Maheen Khan, Sadaf Malaterre, Junaid Jamshed, Zainab Chottani, Maria B, etc.
And
some of the sought-after Pakistani fashion brands in India are: Sana Safinaz, Khaadi, Nishat Linen, Sapphire, Chen One, Gul Ahmed, Zainab Chottani, etc.
These Pakistani suits are in high demand among women of Indian
origin because they are the refreshed version due to their classy, elegant
looks, yet in the most traditional manner of the original shalwar kameez.
Modern Pakistani designers use cutting-edge designs and concepts
for attractive and intricate necklines and smartly play with the sleeve themes
along with current trends to offer an endless variety. These cutting-edge
styles and shapes have been instrumental in giving their collections stunning
aesthetics and a luxurious feel, making them irresistible and creating a wide
variety of styles, colours, and patterns.
Movies are the biggest influence on fashion in India. This
impact has helped Pakistani suits gain traction in Indian fashion. Our leading
ladies have been identified as brand ambassadors by Pakistani fashion designers
to promote their brands. Big-name actors like Sonam Kapoor, Deepika Padukone,
Karishma Kapoor, and Katrina Kaif frequently appear in public wearing Pakistani
suits.
People were exposed to something new and different from what
they were used to wearing in terms of both design and materials when Pakistani
suits were introduced to the Indian and global markets. The crisp straight
pants and relatable knee-length kameez became popular, marking a turning point
in the recognition of Pakistani suits in India.
Pakistani suits are
not only available in a variety of designs and materials but also come in a
variety of high-quality, airy, light-weight, and smooth-textured fabrics. These
characteristics make it an ideal option for women in all seasons, but
particularly in the sweltering Indian summers. Because of economies of scale,
Pakistani suits are extremely competitive in price when compared to Indian designer
suits, making them extremely desirable, affordable, and appealing to all women
from various sections of society, offering something for everyone, i.e., from
daily wear to opulent attire.
